Email loyalty program

MailCharts sending behavior report can give a leg-up on planning exactly how much is not too much! For example, signing up for a rewards program should trigger a welcome email similar to The Tie Bar example above.

There should also be regularly scheduled campaigns triggered based on recent email activity or activity. These should stand from your regular promotional, targeted or transactional emails. To entice nonmembers to join, use benefit-focused subject lines that tell customers what they get for signing up. After customers join your program, use your subject lines to tell customers if they just earned a reward, moved up a tier, are about to lose out on a reward or need to take some other actions to retain their program standing.

Curated Email Examples. Please verify your email! Entered the wrong email address? Change here. Sign up free for curated examples. Highlight rewards members have earned Reminding customers about their current balance or recent reward is a tactic to keep people engaged. Get customers excited about using the rewards Highlight relevant products members can earn with their points.

Help them get started Underwear brand Knix launched the rewards program and sent this beautiful onboarding email. Talk about different ways to earn rewards Mack Weldon sends this email with quick instructions on how to use the rewards and more importantly, how to continue earning even more perks.

Link popular product categories can link to popular product categories and bestselling products in every reward program email.

Make the email fun and exciting Collecting points and winning rewards is fun, and the loyalty program email should be fun and engaging too. Promote loyalty program during the holiday season The Body Shop invited customers to join their rewards program and as an incentive, they used double points during the holiday season purchases. Share new ways to earn rewards Customers may not be aware that there are different ways to earn rewards so sending them updates and sharing details can be a good idea.

Combine product promotions with rewards In this example, quip promoted a new product and their rewards program at the same. Head off "reward abandonment" Put all your good -abandonment practices to work for your loyalty program!

Personalize the loyalty program Only 2 in 10 loyalty program members are very satisfied with the personalization of the program. A variety of studies on customer loyalty revealed that loyalty programs can bring immense value to any business.

Here are just a few impressive stats to mention:. Here are 10 basic templates you can use in your loyalty program email campaigns to improve customer engagement, build better long-term relationships with customers , and increase sales. You can promote your loyalty program by sending emails to your loyalty program members. Besides, you can give them a link to sign in to your loyalty program.

There are many ways to measure the success of a loyalty program. You can measure the number of people participating in the program, the number of people who have found the program useful, and the number of people who have generated referrals. The optimal length of the loyalty program email should be about symbols about words.

That's right! Enjoy a free day trial on us. Test all that LiveAgent has to offer, including email templates and canned messages. Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox. We appreciate your recent sign up for a LiveAgent. A message will be sent to your email address containing login details, right after your account is installed.

If you wait for a while, after installation is complete you will be able to access your account directly from here. After the process is over, we will send the login details to your mailbox. Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy. There are many apps on the Shopify Marketplace, like Smile , that can assist you with loyalty program logistics. You must reel them in repeatedly with loyalty program emails and offers — reminding them of the program and how much they have to gain by engaging with it.

As with any email marketing, your loyalty rewards emails should include brand-appropriate content and designs, and you should also pay attention to what works well for your audience. This loyalty program email from Chipotle is great because it gets right to the point. The rewards member ordered Chipotle delivery so this email is giving them 50 extra bonus points. So not only does this bring joy to the subscriber yay, free points! We also love that the images incorporate the brand colors.

One thing we would love to see in this email is an option to share the image on social media. The fun introduction in this email is a bit long, but it works for the target audience. There are numerous other product images and sales offers with shop or buy now buttons. One of the benefits of this structure is that people are more likely to find something that interests them personally, increasing click through rates.

It also includes a very specific deadline of March 17 at 10 a. Indie author Selina R. Gonzalez sent this email to her newsletter followers — her loyal readers — before a new book release. This was the first place she revealed the cover of the upcoming book, and she also provided her readers with information on exclusive content and product offers.

Gonzalez also does something clever with this email. The image included is the same image she later included on her social media profiles; that helps create cohesive and memorable messaging across all channels.

People on her list later see that messaging and realize they saw it first, increasing the engagement as a loyal customer. You can do that by sending out updates on points or rewards tiers to let people know what value they can get. You can also offer freebies and other promotions that are exclusive to people with membership in your program. This email from Big Lots is a great example. Like many other stores, Big Lots has a card membership option. When you scan your card at checkout, you rack up rewards points that help you save on future purchases.

You also get exclusive coupons and discounts, including free product offers.